We purchase soaps, shampoo, detergents, perfumes, toothpaste. We might buy them because someone recommended it, it was heavily advertised on television, or you simply thought the packaging looked like really cool.
Some people go by the brand, prestige (the pricier the better or maybe a celeb said she used it). Some people just don't care, they just shop, use and throw away and try something else (if things were'nt what they wanted).
Some look at price. They might be on a budget, so cheapest is best I guess.
So for FMCG industries the trick is how do I build loyalty, how do I push sales, how do I learn from what people are buying and change everything (from the advertising campaign, to the packaging, offers or no offers).
Some people go by the brand, prestige (the pricier the better or maybe a celeb said she used it). Some people just don't care, they just shop, use and throw away and try something else (if things were'nt what they wanted).
Some look at price. They might be on a budget, so cheapest is best I guess.
So for FMCG industries the trick is how do I build loyalty, how do I push sales, how do I learn from what people are buying and change everything (from the advertising campaign, to the packaging, offers or no offers).
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